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Online Marketing

Online marketing can be a very cost-effective way to reach new customers and keep in touch with existing ones. MICROS can help you to plan and execute highly successful campaigns, using search engine optimisation and a host of other services. Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.

  • Search engines:
    Every minute, Google processes over two million searches from consumers that rely on search engines to help them find hotels, restaurants, and products. MICROS helps you to optimise website content so you attract ‘natural’ or ‘organic’ traffic that doesn’t cost you money. We can also run pay-per-click campaigns to give you better visibility to your target audiences.

  • E-mail marketing:
    E-mail marketing is a very good way of staying in touch with your existing customers. It can be carefully targeted by segmenting your database, giving you the ability to provide the right offers and promotions to the right customers. It is also a very low-cost way of maintaining contact and encouraging loyalty. It’s also highly trackable through reporting and analytics.